WHY THE FRANKIE BRAND WAS BORN
With a market becoming saturated with competitors trying to create ‘organic’ and ‘natural’ skincare products, I have been asked why I created The Frankie Brand. My answer is always the same; just because a brand markets their products as ‘hormone friendly’, ‘100% natural’ or ‘planet friendly’, it doesn’t mean it’s true. I have found that we cannot trust any brand without reading the ingredients and knowing what to look out for. And we cannot trust the government to prohibit toxic chemicals, because they are everywhere and very legal.
In 2021, my husband and I began our fertility journey. At that stage, I had no idea what effect toxins in our everyday lives had on our endocrine systems and our ability to get pregnant and stay healthy.
After a year of IVF, in 2023 my beautiful daughter Florence was born, six weeks early. I had just embarked on my journey to a cleaner and healthier life and having her in the NICU for two weeks after her birth shocked me. Everything that I had learnt about what we should be putting on our baby’s skin and exposing them to went out the door and I had no control over it and no voice. I was made to feel guilty and a bad parent for asking the nurses to use natural products and to avoid certain practices. It was horrible and I felt helpless.
This sparked a fire inside of me that lead me to this incredible journey I have been on the last two and a half years. I will be forever grateful for it – despite a lot of challenges, including a miscarriage. I joined an amazing fertility group and found my teacher and mentor – Sarah Hopkins – who has changed my life in every way.
Since then, I have been learning all about our world today and the hidden toxins literally killing us. I have studied the benefits of certain natural oils and naturally derived products for our bodies and skin, and I have consulted a scientist to ensure the best quality products are produced via The Frankie Brand.
I vowed to create and provide my family and friends with the cleanest and healthiest life possible. I only use The Frankie Brand products on my daughter and on my skin. I refuse to use over the counter ointments that contain toxic chemicals such as petroleum, fragrances, alcohols and parabens. I sparingly use essential oils, which I will cover in another blog post. I don’t use nut oils or refined seed oils. We only consume organic products at home which we buy at our local farmer’s markets, and ensure we are in nature every day. I quickly realised that small changes to our lives can make the world of difference, and those changes don’t need to be expensive or done all at once. I have seen the improvement in my body as well. I am now pregnant with our second baby at 40 years old – and getting pregnant ended up being very easy after I made these changes and regulated my hormones, endocrine system, and nervous system. For the first time in my life, I have had regular and healthy periods. I rarely get sick. My skin is glowing, and my sleep has never been better. Life is good, despite the challenges we all face, and I wholeheartedly know that it has been because of the changes I have made to my lifestyle and surroundings. I feel so good that I want to share this with the world, to make it a healthier, more sustainable, and happier place for our children and generations to come.